Nowhere else in Britain could bring us Lenny Henry, Caitlin Moran and Ozzy Osbourne.
Maybe it’s something in the chocolate? Check it out yourself at Birmingham’s Cadbury World after melting your credit card shopping at Bullring & Grand Central. Brum’s canal quarter is also packed with hip bars and restaurants nowadays – but try the plush Barton Arms for a retro gin palace vibe.
Kids love Legoland Discovery Centre and Thinktank Birmingham Science Centre. And away from the big city, there’s Waterworld and Trentham Monkey Forest in Staffordshire’s Stoke-on-Trent.
Want something a bit different? Warwick has a cracking castle, pretty St Nicholas Park and the Stairway to Heaven canal locks at Hatton.
Lots of culture. Countryside jaunts. Warm accents. The West Midlands is worth a second look.
A heartland for manufacturing - from cars to chocolate, tyres to textiles.